On-Air

Shuga: Love, Sex, Money. Episode 1

long-form
Length:
00:22:10
Shuga: Love, Sex, Money is a vivid and engaging six-part drama series focused on the loves, lives and sexual behaviours of a group of young people living in Kenya, expanding the stories and themes of Shuga (Series 1). Sixteen year old Baby lives in the same apartment block as the older and more glamorous Violet, who provides a happy escape from her mother's scolding and the uncomfortable advances of her stepfather's brother, Uncle Joe. (2012)

Long Form Videos

Short Form Videos

Shuga-LSM-Ep-1
Shuga: Love, Sex, Money. Episode 1 Shuga: Love, Sex, Money is a vivid and engaging six-part drama series focused on the loves, lives and sexual behaviours of a group of young people living in Kenya, expanding the stories and themes of Shuga (Series 1). Sixteen year old Baby lives in the same apartment block as the older and more glamorous Violet, who provides a happy escape from her mother's scolding and the uncomfortable advances of her stepfather's brother, Uncle Joe. (2012) Play Video
Shuga-LSM-Ep-2
Shuga: Love, Sex, Money. Episode 2. In the second episode of Shuga: Love, Sex, Money, Baby goes on a reckless journey into the nightclubs of Nairobi on a quest to find her celebrity father. Instead she finds herself thrust into the abusive arms of her Uncle Joe. Meanwhile, Violet has to face the consequences of her own impulsive actions. Suffering the rejection of her own father, Violet challenges Baby's father to intervene and saves Baby from an impossible situation. (2012) Play Video
protect
Protect Your Passion Creative: Julie Allen & SmashCollective Production Companies: SmashCollective & Variable Directors: David Barr & Stuart Meldrum Producers: David Barr & Stuart Meldrum (SmashCollective) & Tyler Ginter (Variable) Executive Producers: Julie Allen & Georgia Arnold (MTV) Cinematographers: Jonathan Bregel & Khalid Mohtaseb Art Director: Joseph Sciacca Editor: David Barr Co-Producer: Paige DeMarco Production Supervisor: Alex Friedman DIT/AC: Nick Midwig Stylist and Hair/Makeup: Beccy Goldsworthy Grip: Dan Stewart Grip: Brad Burke Production Assistant: Alexandra Van Voorst Colourist: Gareth Spensley Graphic Design: Ben Wundersitz Music: Eagulls – Council Flat Blues Shot on RED www.smashcollective.com www.wearevariable.com Play Video
Being-with-you
Being With You A hard-hitting short film about the risks of unprotected sex. Produced for the Staying Alive Foundation by Ogilvy. (2012) Play Video
Shuga-LSM-Ep-3
Shuga: Love, Sex, Money. Episode 3. In the third episode of Shuga: Love, Sex, Money; Dalla and Leo are the hottest and most "in love" couple on campus. While hosting his morning radio show, Leo interviews Nairobi's biggest new singing sensation, Miss B'have. There is an immediate spark between them and, encouraged by his adventurous friend Femi, Leo strays away from his committed relationship for the first time. Finding himself in love with both girls, Leo struggles with Miss B'have’s demand to be the only one. (2012) Play Video
Shuga-LSM-Ep-4
Shuga: Love, Sex, Money. Episode 4. In episode 4, Leo is intent on ending his relationship with Dalla and has forgotten that it is their anniversary. Dalla meanwhile, has organized the sweetest celebration. Unable to hurt Dalla, Leo decides to keep both relationships going. Briefly, he enjoys the pleasure of both, but Dalla begins to feel neglected. After Leo stands her up on her birthday, she is vulnerable to the attentions of loose-living Femi, with disastrous consequences for all of them. (2012) Play Video
Shot
Shot A shocking short film looking at the danger of unprotected sex. Produced for the Staying Alive Foundation by Ogilvy. (2006) Play Video
icondom
iCondom MTV Staying Alive and iCondom are creating the world’s largest condom distribution map, the first user-generated map of its kind. Watch our spot to find out how you can get involved. (2011) Play Video
Shuga-LSM-Ep-5
Shuga: Love, Sex, Money. Episode 5 In Episode 5 of Shuga: Love, Sex, Money; Kipepeo, a young singer from a rural seaside village, wins a talent contest and uses the prize money to try and make it in Nairobi. After a disastrous audition, she finds herself adrift on the big city streets. Unable to face returning home, she goes in search of Angelo, an aspiring musician who had passed through her village two years before. Their partnership begins wonderfully, but Angelo's thug-life past catches up with him and things begin to fall apart. (2012) Play Video
Shuga-LSM-Ep-6
Shuga: Love, Sex, Money. Episode 6. In the final episode of Shuga: Love, Sex, Money, Angelo gives up on his dream of being a musician and uses his savings to set himself up as a street trader. Kipepeo decides to use her charms and her body to find a way to get herself and Angelo back on track with their musical aspirations. When Angelo realizes what she is doing on their behalf, he confesses his love for her. But is it too late for a happy ending? (2012) Play Video
No-Sex
The Joy of Non Sex A funny short film, playing with the idea of positions for non sex. Produced for the Staying Alive Foundation by Ogilvy. (2006) Play Video
Dolls
Dolls Produced for the Staying Alive Foundation by Ogilvy, this PSA offers insight into what the world would be like without women, in the light of the statistic that women are twice as likely to contract HIV than their male counterparts. (2003) Play Video
Me,-Myself-&-HIV
Me, Myself & HIV This reality show follows the lives of Slim, an aspiring DJ and music producer from Lusaka, Zambia, and Angelika, a college student from Minneapolis, USA. Both are living with HIV. (2012) Play Video
Travie-McCoy's-Unbeaten-Track
Travis McCoy's Unbeaten Track This documentary follows internationally-renowned artist and Staying Alive Foundation ambassador, Travis McCoy, as he visits grantees in South Africa, India and the Philippines. (2009) Play Video
Fur-Sensitivity
Fur TV - Sensitivity Not for the easily offended! Forget Fat Ed and Mervin's antics, here Lapeno shows them - and you - how to really test the sensitivity of a condom... and judging by the noises - it's this one is very sensitive... (2008) Play Video
Fur-Unsafe
Fur TV - UnSafe Sex Having unsafe sex? Bad move, dude. Mervin gets a bit of a nasty infection after having unprotected sex, and has to have his pipi cut off! (2008) Play Video
Diary-of-Kelly-Rowland
The Diary of Kelly Rowland This moving documentary follows global superstar and Staying Alive Foundation Ambassador Kelly Rowland as she travels across the world to meet young people affected by HIV and AIDS. (2008) Play Video
Embrace-Me
Embrace Me Embrace Me is a fast-paced drama that shines a light on the misconceptions that exist in Ukraine surrounding the transmission of HIV. (2009) Play Video
Fur-Why-Condoms
Fur TV - Why Condoms? Unlucky in love, Fur TV star Mervin wonders why he can't pull any girls. Things change when he shows the object of his affection a condom... (2008) Play Video
Fur-Embarassing
Fur TV - Embarrasing Lapeno, Fur TV's Latino love machine, gives you all a lesson in how to buy condoms. There's definitely no need to be embarrassed, that's for sure! (2008) Play Video
Transit
Transit In 2005 Staying Alive produced its first film: Transit. Shot in Los Angeles, Mexico City, St Petersburg, and Nairobi, it deals with the complexities of sexual relationships in a time of HIV and globalisation. (2005) Play Video
Shuga
Shuga A hard-hitting drama following the lives and loves of a group of ambitious college students in Nairobi, Kenya. The first series of Shuga explores sexual relationships among urban youth against a backdrop of continuing risk of HIV infection. It examines the ramifications of sexual decisions on the lives of young people, their partners and loved ones. (2009) Play Video
finger-bangers
Finger Bangers Created by WK12, this amusing short shows that the best sex, even for hands, involves condoms (2006) Play Video
remote-control
Remote Controlled This PSA takes an exaggerated view of girls taking control of their lives (2007) Play Video
Tribes-Ep1
Tribes - Episode 1 MTV Staying Alive drama Tribes revolves around Jamahl, an unbeaten stick fighter and popular Radio DJ, as he goes through a day that turns his life upside down. Joining forces with cinematic genius Ras Kassa , Tribes explores an issue not usually addressed in the Caribbean. This drama looks to show that for every action there is a consequence. This series explores issues around sex and HIV with a backdrop which is bursting with culture, set in the heart of Trinidad, Port of Spain. (2009) Play Video
Tribes-Ep2
Tribes - Episode 2 Set in Port of Spain, Trinidad and Directed by the one they call the Guru, Ras Kassa Tribes aims to challenge the sexual behaviors of young people in Trinidad. (2009) Play Video
Hands
Hands To mark International Women's Day on the 8th March 2010 check out this video from our Staying Alive back catalogue - Hands (2005) Play Video
Tribes-Ep3
Tribes - Episode 3 Set in Port of Spain, Trinidad and Directed by the one they call the Guru, Ras Kassa Tribes aims to challenge the sexual behaviors of young people in Trinidad. (2009) Play Video