Meet the Team

Ambassadors

Tinie Tempah
"I want to use my position to raise more awareness, and tell people what they can do to prevent HIV turning into something even more life threatening."
In his first duty as ambassador, Tinie is set to headline MTV Staying Alive’s exclusive funding raising event, Found in London on May 14, 2015, as well as getting stuck into Staying Alive’s activities throughout the year.

Becca Dudley
“I believe strongly in helping end the negative stigma associated with HIV through education and conversation – even if I can impact just one person, it counts.”
In 2012, Becca was signed up as one of the new faces of MTV UK. As well as presenting the daily news, she reports from movie premieres and red carpet events such as the EMA’s, the Brit Awards and the Mercury Awards; she has even co-presented an MTV show alongside superstar Ne-Yo! If she isn’t at MTV HQ, you will find Becca dj-ing reggae, dancehall and hip hop at major venues across London.

The Board

  • Chair
    Bill Roedy
    Chair
    Bill Roedy
    Chair of the Staying Alive Foundation Board, Bill is a dedicated internationalist and music lover. As Chairman and Chief Executive of MTV Networks International, he oversaw its growing range of international channels and multimedia business operations. He has been active in a wide range of corporate social responsibility issues, most notably global health, leading MTV’s global efforts to promote HIV/AIDS education. In 1998 he was named Ambassador for UNAIDS, and was the General Assembly keynote speaker at the 2010 Model UN, with Secretary General Ban Ki Moon.
  • Board member
    Dr Purnima Mane
    Board member
    Dr Purnima Mane
    Dr Purnima Mane is President & CEO of Pathfinder which develops ground-breaking programs on sexual and reproductive health in 20 countries and leads global advocacy on sexual and reproductive health policies and rights. Prior to that she served as Deputy Executive Director, UNFPA and also held senior leadership positions at UNAIDS, the Global Fund to Fight AIDS, Tuberculosis and Malaria, the Population Council and the World Health Organization.
  • Board member
    Mustafa Jakupov
    Board member
    Mustafa Jakupov
    Mustafa is an Ex Staying Alive grantee that manages to address and raise awareness about HIV/AIDS among the Roma community in Macedonia, becoming the first Roma youth-led organization supported by MTV SAF. Working on youth empowerment and mobilization through creativity and campaigning, he believes that youth can become part of the decisions of today! Under the motto "Nothing for us, without us!", he is currently working on Roma youth participation on the national and international level.
  • Board member
    Mallah Talbot
    Board member
    Mallah Talbot
    A women's rights advocate, blogger and writer, Mallah is an ex Staying Alive Foundation Grantee from Cameroon. Leading a team of young people, her organisation has delivered HIV/AIDS initiatives in partnership with unconventional institutions such as the church and traditional authorities. Mallah also serves as mentor to a current SAF grantee in her home country.
  • Board member
    Carl Folta
    Board member
    Carl Folta
    Carl Folta is Executive Vice President of Corporate Relations at Viacom, lnc. where he manages the company's public affairs, corporate philanthropy and corporate events. He launched KNOW HIV/AIDS, Viacom's cross-platform public education campaign to eradicate ignorance about HIV and AIDS.
  • Board member
    Dr Arletty Pinel
    Board member
    Dr Arletty Pinel
    Dr Pinel is Director of SurGlobal, a special programme on health and sustainable development, hosted by the International Center for Sustainable Development (CIDES). She previously headed up the Reproductive Health Branch of the UN Population Fund. Before serving in that role, Dr Pinel worked for The Global Fund to fight AIDS, Tuberculosis and Malaria.
  • Board member
    Garrett English
    Board member
    Garrett English
    Garrett English is Senior Vice President of Production, MTV Music Specials and Events, where he is responsible for special programs such as the MTV Movie Awards and the MTV Video Music Awards. Prior to this, Mr. English worked at MTV Networks International and co-executive produced the Staying Alive Campaign from 2000 to 2004.
  • Board member
    Baron Peter Piot
    Board member
    Baron Peter Piot
    Baron Peter Piot, MD, PhD, is Director of the London School for Hygiene and Tropical Medicine. Peter was previously Associate Director of the WHO’s Global Programme on AIDS, Under Secretary-General of the UN from 1995-2008, and founding Executive Director of UNAIDS. Under his leadership, UNAIDS spearheaded UN reform by bringing together ten UN system organizations in the global AIDS response.
  • Board member
    Tim Rosta
    Board member
    Tim Rosta
    Tim Rosta is the founder and former Executive Director of LIFEbeat, a national non-profit organization dedicated to reaching America's youth with HIV prevention messages. Previously, Tim was the Senior Vice President of Integrated Marketing at MTV US.
  • Board member
    Shawn Decker
    Board member
    Shawn Decker
    Shawn is a renowned writer who began his career aged 20, after breaking his silence about living with HIV. Infected as a child through contaminated blood products used to treat his haemophilia, he released his memoir in 2006. He now travels with his wife Gwenn, educating college students on maintaining a healthy and positive lifestyle.
  • Board member
    Chris Davis
    Board member
    Chris Davis
    Chris Davis is Head of Global Campaigns of The Body Shop and is responsible for leading the development and implementation of ethical marketing initiatives throughout The Body Shop’s worldwide business. Before joining The Body Shop, Mr. Davis was responsible for global marketing and corporate relations in The International Save the Children Alliance.
  • Board member
    Michael Madnick
    Board member
    Michael Madnick
    Michael is Senior Vice President of Global Philanthropy at CCS Fundraising. He most recently served as the Deputy Executive Director for the Global Alliance for Improved Nutrition. Before that he was Deputy Director for Global Health Policy and Advocacy at the Bill and Melinda Gates Foundation. He speaks regularly on the subject of global philanthropy and partnerships.

The Team

  • Executive Director and Founder
    Georgia Arnold
    Executive Director and Founder
    Georgia Arnold
    Georgia is the Foundation's Executive Director, and is responsible for leading the entire team and driving all elements of the Foundation's operations, including content production, grant giving, fundraising and partnerships. She is also Senior Vice President of Social Responsibility for MTV Networks International, where she develops and implements social initiatives across MTV's broad range of channels.
  • Deputy Executive Director
    Sara Piot
    Deputy Executive Director
    Sara Piot
    Sara’s been working with the MTV Staying Alive Foundation since 2003. She’s responsible for our grant-giving programme, overseeing everything from selecting grantees to managing and fulfilling our grants. She also works closely on all the legal, financial and governance aspects of the Foundation.
  • Director of Fundraising
    Sara Bowcutt
    Director of Fundraising
    Sara Bowcutt
    Sara oversees MTV Staying Alive Foundation’s fundraising strategy, which includes working with companies and individuals a range of events, public fundraising initiatives and brand partnerships. Since 2003 she has specialised in fundraising, working for both small and large UK and international charities including War Child, Age UK and the MicroLoan Foundation.
  • Partnerships and Communications Manager
    Mario Christodoulou
    Partnerships and Communications Manager
    Mario Christodoulou
    Mario is responsible for securing grants from trusts and foundations and communicating the impact MTV Staying Alive's work to a wider audience. Before joining the team, Mario was an Editor at The Lancet medical journal and founded and hosted The Lancet News podcast.
  • Grants Coodinator
    Wouter Van Dongen
    Grants Coodinator
    Wouter Van Dongen
    Wouter joined the team in 2013 and is responsible for managing the projects the foundation supports. He is involved in the selection of new grants, provides on-going support to projects and helps to communicate their impact to the broader audience.
  • Fundraising & Events Manager
    Laura Neale
    Fundraising & Events Manager
    Laura Neale
    Laura manages the Foundation’s portfolio of fundraising initiatives and events, working closely with the team, our corporate partners and supporters to develop new ideas to raise money. Before joining the team in 2015, Laura worked on international advertising campaigns and later in corporate fundraising at a national employment charity.

Shuga

  • Project Director
    Richard Warburton
    Project Director
    Richard Warburton
    Richard is the MTV Shuga Project Director and is ultimately responsible for the delivery of all aspects of the multi award winning MTV Shuga Campaign. He has fourteen years experience working on award winning HIV/AIDS programming, events and training for the Staying Alive Foundation, UNAIDS and others. Richard also brings with him an excellent network of contacts from the continents creative communities.
  • Producer
    Octavia Landy
    Producer
    Octavia Landy
    Line Producer - Shuga Campaign. 20 years experience including the BBC, CH4 and MTV. Including Live Music, One Born Every Minute and Made in Chelsea. Brings the campaign in on time and on budget . Paperwork Overlord, luckily loves a spreadsheet.
  • Social Media and Digital Manager
    Esther Kissedu
    Social Media and Digital Manager
    Esther Kissedu
    Esther joined the team in 2013, from the FT, she currently manages all social media and digital elements for the MTV Shuga campaign. Producing a content strategy that elevates the core campaign messages across all social platforms and the Shuga website.
  • Marketing and partnerships Manger
    Emmanuel Kalu Uduma
    Marketing and partnerships Manger
    Emmanuel Kalu Uduma
    Emmanuel Kalu Uduma, Marketing and partnerships Manger on the MTV Shuga campaign is a Events and Media content expert with years of experience creating and producing multimedia outputs for TV, Radio and Film
  • Production Coordinator
    Lexi Riddiford-Bell
    Production Coordinator
    Lexi Riddiford-Bell
    With 7 years’ experience across many genres and channels internationally. Handling all things logistic, organisational & financial, in support of Octavia, she’s also the Post Production wizard handling the completion of all the Post paperwork, clearances and delivery of both MTV Shuga and the Complementary Content.
  • Intern
    Simi Jasmine Jolaoso
    Intern
    Simi Jasmine Jolaoso
    Simisola joined the team in 2014 as the MTV Shuga Intern. She acts as a resource for the team and works across all aspects of the campaign, including production, creative, digital, editorial, admin and research; from assisting with content creation for Shuga’s digital and social media channels, to writing content for the MTV Shuga website and liasing with third-party organisations.

Supported By Viacom

Viacom supports the Staying Alive Foundation by donating employees' time
  • Creative Director
    Julie Allen
    Creative Director
    Julie Allen
    Julie joined us in 2006 from the BBC, where she looked after a variety of interactive dramas and entertainment projects. At the Staying Alive Foundation she leads all things creative – from show concepts, to creative fundraising initiatives and creative media partnerships.
  • Director
    Beth Garrod
    Director
    Beth Garrod
    Beth joined the team in 2013, bringing a background of over ten years producing youth TV, online and radio content for global brands. As a teen author with a passion for pro-social, she helps strategically steer and oversee international campaigns and content.
  • Marketing and Programming Coordinator
    Jack Okell
    Marketing and Programming Coordinator
    Jack Okell
    Jack joined us in 2012, and he’s now responsible for marketing and distribution, making sure that the great content our team makes gets seen by people all around the world. This work includes programming, blogs and promotional spots.
  • Intern
    Lucy Gordon
    Intern
    Lucy Gordon
    Lucy’s the team intern so gets involved with various things going on across the MTV Staying Alive Foundation. She writes for Staying Alive’s blog on everything ranging from Syphilis to budget Valentine’s Day ideas. She also dips into the fundraising side of things.
  • Digital and Social Media Coordinator
    Jason Edwards
    Digital and Social Media Coordinator
    Jason Edwards
    Jason joined the team in 2013, co-ordinating MTV Staying Alive’s digital and social media content. During his time at MTV Staying Alive, Jason has produced various pieces of tech and pop-culture focused sexual health stories as well as working with international Viacom teams to spread MTV Staying Alive’s message far and wide.