Complacency over HIV and AIDS is still killing people.
The smartest way to fight HIV AND AIDS is to cut it off at the source.
Campaigns won’t work in isolation.
Staying Alive is fighting HIV AND AIDS the smart, creative way.
At the MTV Staying Alive Foundation, we believe in doing things differently when it comes to young people and HIV. We shake things up – and until this epidemic is history, we’ll never stop.
We fight HIV the smart way. We’re supporting innovative programs on the ground, in areas that need it most by funding the creative and ambitious young leaders that run them. Those we fund are at the core of understanding what needs to be done to make a positive change in the face of the epidemic.
At the same time, we’re creating and distributing challenging, entertaining and ground-breaking content across MTV channels and with third-party broadcasters – helping to spread awareness around the world and preventing the spread of HIV from starting in the first place.
There are strong ties between our funding strategy and the programming we create – and it’s this combination of smart action being taken locally, and clever content and ideas being distributed globally, that makes us stand out from the crowd — presenting an effective, united message. Our approach is already proving that it has the potential to change the course of the epidemic.
To stop the spread of HIV before it starts.
Globally, we will produce ground-breaking, original content that delivers vital HIV prevention messaging to a young global audience. Locally, we will give the right tools to the right people in the right places – the young people with the influence, drive and determination to help protect their generation and beyond. Our mission won’t stop until this epidemic is over.
Today, it’s impossible for many people to see an end to the epidemic. But we can.
Staying Alive’s vision is an empowered, smart, and educated MTV generation equipped with the tools and knowledge to protect themselves and their peers from the HIV epidemic. With our help, we believe they can become key players in the fights against HIV and AIDS.