How We're Funded

Partnerships

Our wide-ranging partnerships support both our content production and our grant giving, spreading the message of HIV prevention through programming and grassroots community projects around the world.

We work hard to find new, creative ways to push the boundaries, including the way we raise money. From partnerships with NGOs, foundations and commercial sponsors to events and creative campaigns, there are endless ways that we can work together to increase our impact. Our wide-ranging partnerships support both our content production and our grant giving, spreading the message of HIV prevention through programming and grassroots community projects around the world.

Current partnerships include MTV, VIACOM, ViiV Healthcare, H&M, Kenneth Cole and Cantor Fitzgerald with support from celebrities such as Kelly Rowland, Travis McCoy, Sarah-Jessica Parker, Ke$ha, Keri Hilson, Cheyenne Jackson and Cyndi Lauper.
If you would like to find out more about working with us, please contact David Meredith, our Director of Strategic Partnerships.

Current Partners

The Body Shop

One of the world’s largest ethical retail brands, and our founding partner, The Body Shop has collaborated with the Staying Alive Foundation to raise more than $3.6 million. Creating limited edition products to raise funds, they have also raised awareness of HIV prevention through campaigns like Spray to Change, Move Your Lips and Yes Yes Yes! Our innovative partnership has enabled thousands of people to benefit from our grants, and reached millions of young people around the world with vital information on HIV prevention.

H&M

What do you do when you have celebrities that include Katy Perry, Estelle, N.E.R.D and Tokio Hotel? If you’re H&M, you have them design exclusive customized t-shirts sold in H&M stores around the world to benefit the Fashion Against AIDS campaign. The Staying Alive Foundation is one of four charities benefitting from the campaign’s proceeds, over the last four years.

Positive Action

Thanks to Positive Action, we can really invest in the future sustainability of our grantees. With Positive Action’s funding, our grantees receive training in organisational capacity building – something which is vital to their future sustainability. On top of this, our grantees are now benefiting from their very own social networking site where they can connect, share, and learn.

PEPFAR

The US President’s Emergency Plan for AIDS Relief (PEPFAR) is the US Government initiative to help save the lives of those suffering from HIV and AIDS around the world. This historic commitment is the largest by any nation to combat a single disease internationally. PEPFAR supports the Staying Alive Foundation by providing funding for the content we produce.

UNICEF

UNICEF works to support a comprehensive approach to children affected by HIV and AIDS. It is the largest global organisation working specifically for children and their rights, engaging families, communities and governments in more than 190 countries worldwide to help every child reach their full potential. UNICEF supports the Staying Alive Foundation by providing funding for the content we produce.

The Goss-Michael Foundation

The Goss-Michael Foundation has played an invaluable part in our MTV RE-DEFINE event, hosting an impressive collection of auctioned artworks. The 30 works exhibited to the public in September 2011 included pieces by Damien Hirst, Tracey Emin and Shepard Fairey. This notable partnership saw 100% of the proceeds benefitting the Staying Alive Foundation.

BGC

BGC is a leading financial services firm, focused on institutional financial services. Every year, BGC Partners and Cantor Fitzgerald hold a Charity Day, donating 100% of their global revenues that day to more than 75 charities, in memory of the employees lost in the World Trade Centre attacks. Through Charity Day, BGC acts to helps others and turns a difficult day into one that is positive and uplifting. We are lucky enough to be one of the benefitting charities.

Viacom International Media Networks (VIMN)

VIMN is a leading global entertainment content company with more than 160 networks around the world. As a founding partner of the MTV Staying Alive Foundation, Viacom provides in-kind and financial support to the Foundation through staffing and communications resources.

MTV

MTV is the world’s premier youth entertainment brand with a global reach of more than a half-billion households. MTV has worked closely with the MTV Staying Alive Foundation from the beginning as a founding partner. MTV provides in-kind support to the Foundation through the free use of its brand and airwaves, staffing, creative services, human resources support, office use, and much more.

Individual Donations

We need individual donations to help us to deliver the grants we give to support young people spreading the life-saving message of HIV prevention in their local communities.It’s quick and easy to make a direct donation online . Whether you choose to make a single or monthly contribution, you can be assured that 100% of it will benefit innovative and dedicated HIV and AIDS awareness projects around the world.We also receive generous individual donations at our fundraising events, for which we are hugely grateful.

In-kind Contributions

We need business expertise, services and materials in every aspect of our work, and we’re glad to receive any in-kind contributions that you or your business can offer.

This might include advisory services, seconded staff, desk space, printing, equipment, supplies, air-time or access to distribution networks.

Companies may be able to offer logistical support and networks for the distribution of vital goods like condoms and educational materials.