The Staying Alive Foundation’s latest ambassador is London-born Jamal Edwards – a pioneer of the online youth broadcaster, SBTV. A young entrepreneur, Jamal turned his hobby of filming live acts around London into a full-time job and media empire.
At the age of 16, Jamal spent most of his spare time in the grime music scene, filming and broadcasting acts. These days he rubs shoulders with globally recognised artists like P Diddy, Dizzee Rascal, Tinie Tempah and Jesse J, with his interviews and music videos.
Jamal encourages young people who are passionate about their ideas to use their drive and ambition to fight the spread of HIV and alleviate the stigma through their own businesses and organisations. Becoming a Staying Alive Foundation ambassador in October 2011, Jamal visited one of our London-based grantees, saying he can relate to many of the young people involved in the project as he comes from the same background as they do.