About us

Stopping HIV Before It Starts
Our Manifesto

Mission

Globally, we produce ground-breaking, original content that delivers vital HIV prevention messaging to a young international audience. Locally, we give the right tools to the right people in the right places – the young people with the influence, drive and determination to help protect their generation and beyond. Our mission won’t stop until this epidemic is over.

Vision

MTV Staying Alive’s vision is an empowered, smart, and educated generation of young people, equipped with the tools and knowledge to protect themselves and their peers from the HIV epidemic. We believe in supporting leaders who stand up to HIV.

CAMPAIGNS

We produce ground-breaking global media content ranging from documentaries to public service announcements, concerts, TV dramas and movies.
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PROJECTS

MTV Staying Alive supports youth-led organisations around the world that are fighting the spread of HIV in their local communities in the most innovative ways.
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WHY HIV
Despite the progress that's being made in fighting HIV around the world, the epidemic continues to outpace the response
78M
People have been infected with HIV since the start of epidemic
39M
People have died of HIV-related causes
42%
Of all new HIV infections are in 15-24 year olds
50%
Increase in HIV-related deaths amonth 10-19 year olds since 2001

Our progress

2.7M
Young people reached directly through youth-led HIV prevention activities on the ground
500M+
Homes reached with HIV-prevention and awareness messaging
15K+
HIV Peer educators trained
185K
People tested for HIV

Impact Report

Take a look at some of the moments and milestones from 2013.
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